Client: B2B Technology Leader
Deliverable: Digital Campaign Strategy & Execution
As the global pandemic began to dictate new ways of working for businesses everywhere, we recognized an opportunity that our client had to leverage their cloud integration and remote workforce expertise. We proposed a comprehensive plan for them to provide meaningful customer advantage in an uncertain time, while driving significant sales growth.
This client’s foundation as a digital transformation leader positioned them to help both their current and prospective customers seamlessly shift to a swiftly evolving “new normal” business and workforce environment. But the window to take advantage of this opportunity was closing fast.
Each of the company’s practices had a relevant and immediately actionable customer benefit. We worked closely with each client business unit leader and their OEM partners, such as Dell, AWS, and Cisco, to create 13 individually targeted digital campaigns covering a wide range of value-add topics addressing COVID-related business and IT operations issues.
Each campaign consisted of:
Targeted contact list
Three email drips
Landing page with contact-request capability
External sales brief
Internal Battle card
In under five weeks, our efficient project management and strategic content creation framework delivered all 13 campaigns on budget and on time.
More important, the campaigns drove more than $650k in immediate profit and an ongoing pipeline of sales leads that continues to pay dividends.
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